Social Media

The quality of a backlink plays an important role in maintaining the quality of a website’s off-page SEO. One may have heard marketers harp on the two main pillars of SEO – content and backlinks. A website which is able to optimize these two areas will be able to get a lot of organic traffic regardless of other factors. In the early days of SEO, the quality of backlinks a website had did not matter much. Merely having a lot of backlinks was enough to get top search ranking. This led to dubious link building practices becoming the norm. SEOs at the time tried to game the Google search algorithm by using automated link building tools and getting traffic despite having poor content. The way SEOs misused backlinks at the time has led to Google now placing immense importance on the quality of b...

Marketing is one of the most important aspects to be taken care of in terms of running a business properly and to get the best results. Today, there is so much competition in the market, due to so many business entities running together to become number 1, marketing is the most important for a business to strive n the market. In this article, we will talk about digital marketing and digital marketing service in Ludhiana. What is digital marketing? Digitalization means getting things, matters, services in the hands of digital platforms like computers, laptops, mobiles, etc. in simple words, these services and facilities can be done or availed from and by digital platforms. With the advancement of digitalization, marketing has also taken the digital form. A company now needs digital marketin...

There are few websites in the world as effective as social media sites when it comes to reaching the masses. Hundreds of millions of users have access to these sites and their global reach is simply undeniable. This is what makes it such a great platform to promote adverts and attract people through videos and posts. The latter has minimal impact and it is really the video sharing which can do a great deal of attracting people. Why videos? Put simply a video is the best way to make a point and its appeal is far greater than any picture. A video involves putting together a sequence of images and can convey your message or reach people far better. Since the invention of movies and films, we always look for a way to capture events and more. This makes people more likely to click on a link if ...