As a business owner, when it comes to signage, do you see it as a benefit or just another expense? When your budget is tight it would be easy to see it as the latter, but it’s one of the most important parts of your operation.
Good signage must tick a lot of boxes: it has to be attractive, functional, educational, engaging and unique. This is especially true if you have a lot of competition. And it’s something professional sign writers on the Sunshine Coast understand. In fact, they will have a far better understanding of what works and what doesn’t in the area than any overseas supplier.
When you take a look at existing signs on the Sunshine Coast you’ll see the good, the bad and the ugly! Forget that you’re a business owner and just be the consumer for a moment. Take note of which signs attract you and which ones put you off. This is a great exercise to do before creating your own signage.
Business Shop Signs
Whilst all signage shares certain ground rules it’s also a case of horses for courses. So, business shop signs, for example, would be different to café signage and so on. Signage should be appropriate and relevant.
Of course, in some cases businesses use quite bizarre signage to good effect but this is both risky and difficult to achieve. It may work, or it could go disastrously wrong. For most businesses it’s better to follow the general rules of signage, on size, colours, fonts and wording.
We’ve all had a good laugh at the epic signage fails on the internet or YouTube. But remember, they were real businesses which most likely suffered as a result of their mistakes. And as they say, there by the grace of God go I. It’s so important to put the time and effort into getting it right.
Creativity in Signage
If your target audience crosses several demographics, it’s even harder to get it right. A survey in the US showed that 64% of those aged 18 to 34 favoured creativity in signage whereas those aged 55 and over preferred simplicity. Other surveys around the globe show that good signage will drive a customer to visit a store for the first time.
Then there’s colour; for example, the Golden Arches of McDonald’s or the red label of Coca Cola. Green is synonymous with environmentally friendly products whilst blue is often used by swimming pool and water companies. Studies show that around 80% of the recognition of a logo is by colour.
Readability is another issue. Try to be too clever with your use of colours and fonts, or squeeze in too much information, and the readability may suffer. Attracting the viewer to your sign is one thing but they must be able to read the information.
Sign Writers on the Sunshine Coast
Location and size must be taken into account. If your sign is set back from the road it may need to use a bigger font to be legible. That means a bigger sign or less words. Not as easy as you thought, right?
The best plan of action when you need signage is to discuss your needs with professional sign writers on the Sunshine Coast. Choose a company that’s been on the Coast for some time, so you can benefit from their local knowledge. They can also help you with any local laws or rules about signage.
Signs on the Sunshine Coast vary enormously, from 3D lettering and laser signs to LED screens. There’s something for every budget and every business. Certain businesses tend to favour certain styles of signs. Doctors and solicitors, for example, often choose lasered metal or Perspex plaques, whilst the real estate industry uses a lot of corflute signs and window stickers.
Effective signage requires expert knowledge about not just graphic design and manufacturing but also strategy formulation and branding. That’s why you should always choose a complete signwriting company that covers all needs and all materials.
If you want to make a real impact it might be time to consider LED signage. This high-tech eye-catching advertising medium achieves amazing results and offers many advantages. In effect, it’s a 24/7 salesperson for your business. Come rain or shine, day and night, it’s out there attracting customers.
LEDs can last up to 100,000 hours offering excellent value for money as well as being environmentally friendly. LED signage is strikingly bright, making it highly visible even on the dullest of days. The long lifespan and efficiency makes this type of system very low maintenance, too.
There are just a couple of things to be aware of. If you go down this path it’s important to always keep the LED bright and colourful. A dimly lit LED screen has the same effect as a tired and faded sign.
In addition, always buy Australian-made from a local supplier. LED screens built here are designed for the tough Aussie climate. And when you buy locally you can be sure of getting the best installation, service and support.