There are many things that are getting old and useless as the world is getting more advanced. Many years ago people love to use different design cards to wrote letter and send messages via mail to their loved ones. After the technology gets advanced the e-mails replace the mails and the instant messages replace the design cards. Several years ago e-commerce business was introduced and gained huge public attention affecting the businesses of physical stores.
As people are getting busier in the fastest world they prefer to get everything on their fingertips. The biggest reason behind the success of the online stores is the one-click facility internet provides. As technology is giving benefits to many people there are some which are facing problems due to the technology.
After the closing of the top chain physical stores like Walmart and Macy, it was assumed that brick and mortar retail stores won’t sustain in the new world. Many physical stores converted into online stores due to the change in businesses worldwide. Despite all the doom and gloom around the industry, the facts say the bitter truth that may not be accepted by some. According to a research by Harvard business review, it was found that 92.3 per cent sales are still hold by brick and mortar retail stores and only 0.8 per cent people shifted from offline to online stores in between 2015-2016.
The stats are quite clear determining that brick and mortar stores are earning more money. But there is also a fact that there is a need for change in the physical stores to gain public attention. The top tips through which you can get more footfalls and earn more profits are as follows
Change The Look
Those brick and mortar retail stores which change their environment are more successful than those which are still giving an old look. You must need to add shop counters for your retail stores. There are many shop counters for sale and you need to adopt the latest one. To change the look, you need to add more inventories in your retail store and enrich your store with good wall art.
Utilize Tech as A Tool
People of the 21st century are more tech-savvy and to approach them you need to utilize the tech. You should offer customers in person digital shopping experience to get a modern look of brick and mortar retail store. The top elements you need to add are
- For a personalized experience to the customers create kiosks with digital screens
- Utilize the technology by sending the special offers right to the customer’s cell phone
- Get the POS system to enable transactions easily from anywhere in the store
- If it is possible so, try to add a robot or digital voice that will greet customers as they enter your retail store
The brick and mortar retail stores aren’t capable to get every customer to their shops. The biggest reason is that they work offline. From mobile to retail to online- multi-channel business will grow more effectively than being offline. You can operate your online store right from your physical stores and can give an additional facility of paying online and getting offline within 24 hours. You can also tell customers about the limited offers and ask for feedback to improve the customer experience.